The Dylan Agency — Financial Services Marketing & Communications

About

We make financial services communications work harder.

Founded in 2012. Fiercely independent. The same two people who started the agency are across every brief, every meeting, every piece of work. No layers. No account managers between you and the thinking.

14 years in financial services · Numerous industry awards · Every client works directly with the founders

How we work

We use AI where it adds value: from audience intelligence and creative pre-testing to asset production. Not as a gimmick. As an operating system. The result: better briefs, faster production, and creative that's pre-tested to perform.

Clients

We specialise in financial services brands that want better work, better results, faster.

Clients we've worked with

HSBC

Insignia Financial

TAL

Plenti

Eclipx Group

Loftus Peak

The Union Bank

Catholic Healthcare

Benevolent Society

Cerebral Palsy Alliance

Arriba Group

Acumen Health

Generation Health

Flexihire

Livebig

Aimbig

First Wave Cloud

Armidale Secondary College

Campaign Frameworks

We build campaign systems, not one-off ads. A framework that stretches across channels, time, and budgets — so the work compounds instead of starting from zero each time.

AI-enhanced briefs

Delivery at Speed

We produce consistent, creative work at speed and scale that drives action across all platforms. Financial services moves fast — so do we, without sacrificing quality or brand integrity.

AI production pipeline

Creativity to Convert

Every idea starts with a commercial question: what does this need to make happen? We use data and AI pre-testing to build creative that's designed to convert.

Pre-tested creative

Ideas in Motion

Our in-house team shoots, edits, animates, and delivers video in quick turnaround times. From TVC to social reels to in-branch content.

In-house production

Partners

You deal with the people who do the work.

The people whose names are on the door are in your meetings, across your briefs, review every piece of work, and are available when you need them.

Creative Partner

Dylan Taylor

Creative Partner, The Dylan Agency

Dylan works across all clients, going to every meeting and offering direct access to discuss communication challenges. He's worked across three continents and won over 300 awards, including Agency of the Decade at BMF. He was awarded the Irving Wunderman Award for lifetime achievement at the 30th Caples Award Show, and ADMA Direct Marketer of the Year in the same year.

300+ Industry Awards Irving Wunderman Award Agency of the Decade – BMF ADMA Direct Marketer of the Year

dylan@thedylanagency.com.au

Managing Partner

Kathryn Lasker

Managing Partner, The Dylan Agency

Kathryn has worked across the full customer journey, from awareness through to retention, for some of Australia's largest financial services brands. She's what makes the agency tick, which means everything gets made on time, on brief, and to a standard that doesn't need explaining.

Lifecycle Marketing Retention & Loyalty Experiential Production Financial Services

kathryn@thedylanagency.com.au

What clients say

Trusted by leading Australian financial services brands.

I have worked with The Dylan Agency for years now, across two different organisations. Perhaps my willingness to turn to them for brand and marketing in my new role is testimony enough.

Louise Genge

CMO, Arriba Group

The Dylan Agency have been super-consistent in that time, delivering a high standard of work across every medium from video to animation to banners to installations. They often go over and above the call of duty, their turn-around time is something that is great to know you can rely on, and their project management is second to none.

Melissa Ison

HSBC Bank Australia Limited

The Dylan Agency have a deep understanding in the world of financial services and wealth management marketing, from brand building to acquisition they are a trusted partner who always deliver and, the best bit, are fun to work with.

Daniela Roberts

Head of Marketing, Loftus Peak

Contact

What can we
solve for you?

We work with brands that want a genuine creative partner. The brief comes in, the thinking starts, and the people who own the agency are across it from day one. If that sounds like what you've been looking for, let's talk.

dylan@thedylanagency.com.au

2 Neild Ave, Darlinghurst NSW 2010

Commercially minded.
Creatively driven.
Built to deliver.

We make financial services communications work harder.

We specialise in financial services brands that want better work, better results, faster.