Nicholas or ‘Nic’ brings with him over 18 years of experience in advertising, PR, digital, social, events and CRM. He thrives on understanding the nuances of the consumer across omnichannel touchpoints in order to solve business challenges.
Most recently, he led a 37-man agency team for Westpac; Driving business planning and operational efficiencies for its personalised marketing, he shifted business focus towards customer behavioural data and has since seen incremental quarter-on-quarter performance uplift in their 1:1 communications. Prior, Nic helmed client services for an APAC-spanning CRM services agency, which counted brands such as IKEA (Australia, Japan), ASB (NZ), nib (ANZ), ING (Australia),
Virgin Money (Australia), Paypal (APAC), Google (Singapore), Metcash for IGA (Australia), and Rabbit Rewards Loyalty (Thailand).