Independent creative agency, Sydney

Building brands. Driving results.

Commercially minded and creatively driven, for brands people need to trust and brands people need to feel something for. The founders are on every account, a team of experts brings fresh thinking to every brief, and our in-house team and content specialists get your content to market fast.

See the workStart a brief
Big brandsBoutique attention.
FoundersIn every meeting, not just the pitch.
ResultsDelivering uplift in the toughest of categories.

Brands we've built with

Selected work

Work that moved the numbers.

What we do

From first impression to loyal customer.

We cover the whole customer journey. We build the brand, make the content and keep customers coming back, with the same team across all of it.

Get noticed

Brand & campaigns

Brand platforms and integrated campaigns built as systems that stretch across channels, budgets and years.

  • Brand strategy & positioning
  • Campaign ideas & frameworks
  • TV, BVOD, OOH & digital
  • Sponsorship & experiential
Stay visible

Content & production

Content and thought leadership for every digital channel, so you stay in the conversation.

  • Always-on social & digital content
  • Thought leadership & expert video
  • Photography & motion
  • Content strategy & calendars
Keep customers

Lifecycle & CRM

Direct and lifecycle marketing that turns new customers into loyal ones. Our founders have won awards for it.

  • Acquisition & onboarding journeys
  • Email, SMS & direct mail
  • Retention & loyalty programs
  • Adviser & partner toolkits

Two kinds of expertise

Head and heart.

Some decisions are made with the head and some with the heart. We specialise in both, and each makes the other better. Storytelling makes financial brands feel human, and commercial rigour makes emotional work perform.

Head

Trust-led marketing

For financial services and other complex, regulated categories. We make complicated products clear and compliant without making them dull.

Banking
HSBC
Wealth & advice
Insignia Financial, IOOF, Loftus Peak
Insurance
TAL
Lending & finance
Plenti, Eclipx Group, Flexihire
Markets
ASX
Heart

Emotion-led marketing

For brands people choose with their heart: health, care, causes, education and lifestyle. We tell stories that make people feel something, then act on it.

Health & disability
Acumen Health, Generation Health, Livebig, Aimbig
Care & community
Cerebral Palsy Alliance, Benevolent Society, Catholic Healthcare
Education
Armidale Secondary College
Hospitality
The Union Bank Hotel

Some of our best financial services work leads with emotion. See Taming a Lion and The Art of West Side Story.

The team

Founders on every account. Experts on every brief.

The two founders are in your meetings, across your briefs and review every piece of work. They're available when you need them.

Behind them is a team of specialists who bring fresh thinking and new ideas to every brief. They're strategists, writers, designers and digital and video makers, and they work as one team so nothing gets lost in a hand-over.

StrategyCreative & copyDesignDigital & socialVideo & motionProduction
Dylan Taylor

Dylan Taylor

Creative Partner

Has worked on three continents and won 300+ awards, including Agency of the Decade at BMF, the Irving Wunderman Award at the 30th Caples Awards and ADMA Direct Marketer of the Year.

dylan@thedylanagency.com.au
Kathryn Lasker

Kathryn Lasker

Managing Partner

Has worked across the full customer journey, from awareness to retention, for some of Australia's largest financial services brands. Makes sure everything lands on time, on brief and to standard.

kathryn@thedylanagency.com.au

Content creation

Always on. Always on brand. Always fast.

Your audience wants to hear from you every week, not once a campaign. Our in-house team, together with a trusted network of content specialists, turns your people, products and expertise into a steady stream of content for every digital channel. It costs less and moves faster than briefing out every piece.

Our showreel · created by our in-house team and content specialists
01

Always-on social

Social video, reels, photography and motion made week in, week out, so your channels never go quiet.

02

Thought leadership

We turn your experts' knowledge into interviews, market updates and explainers that build trust and position your people as the voice of the category.

03

One shoot, every channel

Each shoot is cut for LinkedIn, Instagram, YouTube, your website, email and in-branch screens.

04

Speed to market

We turn around edits and compliance changes in-house, so you can respond to news, rate moves and market shifts while they still matter.

How we work · The Sniff Test

AI where it adds value. People where it counts.

Every idea passes the Sniff Test before it reaches your customers. It's our way of working: AI runs through it, from audience intelligence and creative pre-testing to asset production, and people make every call that matters. The result is sharper briefs, faster production and creative that's tested before it goes live.

AI-enhanced planning

Campaign frameworks

Campaign systems, not one-off ads. A framework that stretches across channels, time and budgets, so the work compounds.

AI production pipeline

Delivery at speed

Consistent creative at speed and scale on every platform. Your market moves fast, and so do we, without losing quality.

Pre-tested creative

Creativity to convert

Every idea starts with a commercial question: what does this need to make happen? Data and pre-testing shape work built to convert.

What clients say

I have worked with The Dylan Agency for years now, across two different organisations. Perhaps my willingness to turn to them for brand and marketing in my new role is testimony enough.
Louise GengeCSMO, Arriba Group
Super-consistent, delivering a high standard of work across every medium. Their turnaround time is something you can rely on, and their project management is second to none.
Melissa IsonHead of Marketing HNW and Wealth, HSBC Bank Australia
A deep understanding of financial services and wealth management marketing. From brand building to acquisition, a trusted partner who always delivers and, the best bit, is fun to work with.
Daniela RobertsHead of Marketing, Loftus Peak

Contact

What can we solve for you?

Send us the brief. We'll take it from there.