What if advertising has a renascence? And not a slow death.

For as long as we’ve been going as an agency.
Or as long as I’ve worked in it, advertising has been dying.
Digital was killing TV.
Video was killing radio.
Online was killing print. (Okay, that one could be true).
Now AI is killing creativity. And advertising.
Headlines such as this, 'There’s Never Been A Worse Time To Be In Advertising', and the accompanying article hardly paint a rosy picture.
But they talk about Tech. And precision.
Not about persuasion.
Yet, as a little ray of light, we have Director Darren Aronofsky.
Using filmmaking tools to tell compelling, character-driven stories.
And embarking on a collaboration with Google DeepMind to produce three films that
push the boundaries of AI and filmmaking.
And as Darren believes, generative tools can be “shaped by artists to expand creativity
rather than replace it.”
So, if we can work with the machine. And not against it.
The future looks bright.

(That would make a good endline).