Can AI create the perfect out-of-home? Part 2.

So, If you loved the Spewnado, and the fact it so perfectly met the criteria that makes it perfect out-of-home: audience, context, message, execution, and relevance, the question has to be, can AI create it better?

So, I’m going to ask, with a framework, labelled Mega prompt.

I’m mega excited. (I’ll leave the variables in brackets).

Megaprompt:
You are now my expert <copywriter/advertising creative>
Your job is to create <an out of home advertisement> that increases brand visibility, engagement, and ROI.
Do the following:
1. Appeal to a <student audience in the suburbs of Newtown and Marrickville in Sydney>
2. Generate <out of home concepts for Ajax multi-purpose spray and wipe>
3. Create <a top concept with a headline, a call to action, and an engaging visual that highlights the core purpose of the product>

ChatGPT (2 seconds)

Top Concept.
Headline:
“Shared house? Shared mess.”
Visual:
A chaotic kitchen counter stacked with instant noodle cups, a dirty bong, and an old takeaway box. In the middle, a sparkling clean section shaped like a spray burst—wiped clean with Ajax.
Call to Action:
Spray. Wipe. Pretend it was never there.
Ajax. For the housemates who “forgot.”

Manus ( 2 minutes)

Top Concept:
The Party Aftermath Headline: Survived the Party? Now Survive the Mess. Call to Action: Grab Ajax. Spray. Wipe. Repeat. Engaging Visual: An overhead shot of a typical student living room after a party. There are spilled drinks (e.g., a bright red stain on a white table), scattered snack crumbs, and general disarray. In the foreground, a hand (implied to be a student's) is holding an Ajax Spray and Wipe bottle, with a clean, sparkling patch appearing where the spray has just been applied, contrasting sharply with the surrounding mess. The overall tone is lighthearted and relatable, acknowledging the student lifestyle while offering a simple solution.

Deepseek (2 seconds)

Top Concept: "Dorm Life Just Got Less Gross"
Headline: "Dorm Life Just Got Less Gross"
Visual: A split-screen image—left side shows a messy student kitchen with stains and spills, the right side shows the same space sparkling clean with Ajax Spray & Wipe in the foreground.
Call to Action (CTA): "Spray. Wipe. Done. hashtag#StudentCleanHacks"
Why it works:
Relatable to students dealing with shared, messy spaces.
Highlights ease of use—quick cleaning between study sessions.

Perplexity

Top Concept: “Study Mess? No Stress!”
Headline: “Study Mess? No Stress!”
Call to Action: “Grab Ajax & Get Back to Your Books”
Visual: Split image showing a cluttered student desk covered in coffee stains, food crumbs, and sticky notes on one side, and the same desk sparkling clean on the other side. Ajax bottle prominently displayed in the center with a spray action effect.

What does this prove?

GPTs can produce work.
They cannot produce Spewnado.

The brief is everything.