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      <image:title>Journal - Can AI create the perfect out-of-home? Part 2. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Journal - How to create the perfect out-of-home. Part 1. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thedylanagency.com.au/journal/what-if-advertising-has-a-renascence-and-not-a-slow-death</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>Journal - What if advertising has a renascence? And not a slow death. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thedylanagency.com.au/journal/do-ai-models-really-reason</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>Journal - Do AI models really reason? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thedylanagency.com.au/journal/are-ad-agencies-frontier-businesses-or-part-of-a-legacy-industry</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>Journal - Are ad agencies Frontier businesses? Or part of a legacy industry? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thedylanagency.com.au/journal/an-industry-is-being-built-on-prompts-isnt-that-just-a-good-brief</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>Journal - An industry is being built on prompts. Isn’t that just a good brief? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thedylanagency.com.au/journal/is-advertising-still-for-humans</loc>
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    <lastmod>2025-07-30</lastmod>
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      <image:title>Journal - Is advertising still for humans? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thedylanagency.com.au/journal/13-reflections-on-13-years</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/6ae652eb-3584-4e0c-b844-b5c232062a4e/wolfgang-rottmann-JoaUTrFJTy8-unsplash.jpg</image:loc>
      <image:title>Journal - 13 reflections on 13 years - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.thedylanagency.com.au/journal/filling-an-empty-proposition-with-promise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-04</lastmod>
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      <image:title>Journal - Filling an empty proposition with promise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thedylanagency.com.au/journal/10-reflections-for-10-years</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/674a6684-395c-4365-a95c-f61d97f8ffd8/white-rainforest-WczsHLwFmoc-edit.jpg</image:loc>
      <image:title>Journal - Ten reflections on having a business for Ten years - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>1.0</priority>
    <lastmod>2025-09-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/0e412cb6-c535-4d4d-b6fb-fd9729b56623/2.jpg</image:loc>
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      <image:caption>'HSBC' brand logo.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/30dccd95-00f6-4a59-88ec-3625068ab417/InsigniaFinancial-500x500.jpg</image:loc>
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      <image:caption>'Insignia Financial' brand logo.</image:caption>
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      <image:caption>'Loftus Peak' brand logo.</image:caption>
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      <image:caption>'Flexihire' brand logo.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>'Arriba Group' brand logo with the tagline 'let's create the future together'.</image:caption>
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      <image:caption>'Livebig' brand logo.</image:caption>
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      <image:caption>'Aimbig' brand logo.</image:caption>
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      <image:caption>'Plenti' brand logo.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/48b01465-9289-4a03-9f4d-d2f1a7ea5e9b/9.jpg</image:loc>
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      <image:caption>'Eclipx Group' brand logo.</image:caption>
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      <image:caption>'Acumen Health' brand logo.</image:caption>
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      <image:caption>'Generation Health' brand logo.</image:caption>
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      <image:caption>'Armidale Secondary College' brand logo.</image:caption>
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      <image:caption>'Benevolent Society' brand logo.</image:caption>
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      <image:caption>'Cerebral Palsy Alliance' brand logo.</image:caption>
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      <image:caption>'The Union Bank' restaurant brand logo.</image:caption>
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      <image:caption>'Catholic healthcare' brand logo.</image:caption>
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      <image:caption>'First Wave Cloud Technology' brand logo.</image:caption>
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      <image:caption>'TAL', 'This Australian Life', brand logo.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>The Dylan Agency is built on the belief that creativity is your brand’s core competitive advantage. And that advantage should resonate wherever someone interacts with your brand. As an independent agency founded in 2012, the partners, Kathryn Lasker and Dylan Taylor work across all our clients &amp; businesses. Our model has been created so that we can create compelling creativity at speed to meet the demands of the modern marketing world.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/1655275783594-YQ5L9EZ390CY050YCSZJ/500x500-Square-Banner-22-1.jpg</image:loc>
      <image:title>Home - Taming a Lion</image:title>
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      <image:title>Home - The Art of West Side Story</image:title>
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      <image:title>Home - You’re not packed until it’s packed</image:title>
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      <image:title>Home - The True Value of Advice</image:title>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>dylan@thedylanagency.com.au</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>kathryn@thedylanagency.com.au</image:caption>
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    <loc>https://www.thedylanagency.com.au/home-1</loc>
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    <priority>0.75</priority>
    <lastmod>2026-10-02</lastmod>
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      <image:title>Home v2 archive</image:title>
      <image:caption>'HSBC' brand logo.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/30dccd95-00f6-4a59-88ec-3625068ab417/InsigniaFinancial-500x500.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Insignia Financial' brand logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/becadefe-7e34-4486-ac1d-c61d8c3662c3/loftus-peak-logo-m2.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Loftus Peak' brand logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/a21c667c-ffb6-4aa7-9e58-0a7c1dfd79c0/6.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Flexihire' brand logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/36ebe677-90b0-408d-8a17-19179ce327a6/3.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Arriba Group' brand logo with the tagline 'let's create the future together'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/d08947c4-faf7-4784-bcb4-9d1256d3e877/19.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Livebig' brand logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/d189f322-b047-42d7-aef3-5f6aa62feea3/logos_1.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Aimbig' brand logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/c54e430c-2aa9-47d4-9836-921cd17dbc37/Plenti-2-500x500.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Plenti' brand logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/48b01465-9289-4a03-9f4d-d2f1a7ea5e9b/9.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Eclipx Group' brand logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/907520ea-e23f-4f29-bbfe-b76878898024/4.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Acumen Health' brand logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/04996c6d-2572-47f5-8991-a0c1c0333fdc/16.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Generation Health' brand logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/88f7d7b4-689f-41b1-9851-15e479d440fd/17.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Armidale Secondary College' brand logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/4d13a792-2405-4ceb-906d-442229bbeb8d/18.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Benevolent Society' brand logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621847e0e281b3052561387e/d532067c-0a68-4619-beb4-01b979fca7b3/7.jpg</image:loc>
      <image:title>Home v2 archive</image:title>
      <image:caption>'Cerebral Palsy Alliance' brand logo.</image:caption>
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      <image:caption>'The Union Bank' restaurant brand logo.</image:caption>
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      <image:caption>'Catholic healthcare' brand logo.</image:caption>
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      <image:caption>'First Wave Cloud Technology' brand logo.</image:caption>
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      <image:caption>'TAL', 'This Australian Life', brand logo.</image:caption>
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      <image:caption>The Dylan Agency is built on the belief that creativity is your brand’s core competitive advantage. And that advantage should resonate wherever someone interacts with your brand. As an independent agency founded in 2012, the partners, Kathryn Lasker and Dylan Taylor work across all our clients &amp; businesses. Our model has been created so that we can create compelling creativity at speed to meet the demands of the modern marketing world.</image:caption>
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      <image:title>Home v2 archive - Make it stand out</image:title>
      <image:caption>dylan@thedylanagency.com.au</image:caption>
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      <image:caption>kathryn@thedylanagency.com.au</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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