No need for bravery when there’s “direction and trust”
“Yes, in the respect a brand platform is set that provides a clear tone of voice, reason for being, ambition for where they want to go, and measurable business targets to achieve, so filling the sales funnel for years ahead.
“No, for doing work that is crass, ‘look at me’, doesn’t push the brand story, or build sales.
“Clients don’t need to be brave when there is clear direction and trust. It’s that simple.”