HSBC Wynyard ‘Pop up’ Branch launch
We were tasked with launch of the new ‘Pop up’ HSBC Branch in Wynyard Station. It’s a high traffic area with a highly transient audience that take nearly a million commuter journeys each week.
Whilst the focus of most is to get off the train and into their place of work, our goal was to get people to stop even for just one minute.
With a station-domination media buy we tapped into the insight that by spending a minute with us we can help, whatever you want